Product Promise
Mother Earth provides us with an unlimited number of resources to keep going through life and be able to achieve our dreams. That is why we are compromised with our planet and preach the slow fashion model.
In Hera Concept we have Animal Cruelty-Free & Vegan, Environmental Sustainability & Ethical Source, Slow Fashion & Longevity, and Sustainability by supporting Artisans as our products core value pillars.
Animal Cruelty-Free & Vegan
ALPACA wool is one of the most ethical fibers currently available that is entirely eco-friendly and cruelty-free at the same time because there is no need to harm the animal to obtain their wool.
We are extremely proud of working with this miraculous material because of its hypoallergenic characteristic thank to the Lanoline absence. The ALPACA wool is also an insulator because has microscopic pockets that keep you warm at cold temperatures and keep you fresh at hot ones, and not to mention to say about its water-resistant properties.
Environmental Sustainability & Ethical Source
Hera Concept uses environmental and sustainable use of renewable, truly eco-friendly, and ethical fibers like Baby Alpaca, Pima Organic Cotton, and Vegan Recycled fibers for each piece designed including packaging and labels. We also make sure that there aren't any toxic materials and just natural ones for the dyeing procedures.
The brand seeks to generate a steady source of income for their women’s knitting communities by only partnering with the most ethical artisans and industries in Peru that provide fair wages.
Slow Fashion & Longevity
The label always has had a season-less concept for their collections by launching small capsule pieces inspired by how we feel rather than being inspired by coming trends.
It launches products that can be kept in our wardrobe longer than a season, making them timeless. Hera Concept doesn’t follow the fast phase of the collections approach. We believe in quality instead of quantity, that we should possess fewer but high-quality pieces that can be worn in various ways. And from day to night, pieces that can be combined in many ways to make it elegantly or smart-casual for any occasion.
Sustainability by supporting Artisans
The label always has had a season-less concept for their collections by launching small capsule pieces inspired by how we feel rather than being inspired by coming trends.
It launches products that can be kept in our wardrobe longer than a season, making them timeless. Hera Concept doesn’t follow the fast phase of the collections approach. We believe in quality instead of quantity, that we should possess fewer but high-quality pieces that can be worn in various ways. And from day to night, pieces that can be combined in many ways to make it elegantly or smart-casual for any occasion.